No one else in your street is likely to have a CUPRA Ateca. But should you, could you, want one? Jonathan Crouch drives it.

Ten Second Review

CUPRA is a name you might be familiar with, but not as a brand in its own right. It used to be merely a badge adorning fast SEATs. Now it's been launched as a stand-alone marque and its first product is this mid-sized SUV, the CUPRA Ateca. With 300PS from a 2.0-litre turbo petrol engine, it packs a decent punch.

Background

For years, we've been told that Spanish maker SEAT is a kind of 'Iberian Alfa Romeo'. In the CUPRA though, it has an automotive brand with a much more credible claim to that description. You'll probably know the name, but only as a sporty trim designation that goes back to 1996, since when it's been used on a whole string of Ibiza and Leon hot hatches. Today though, SEAT wants CUPRA to mean more, creating, in its words, 'a range of unique, sophisticated performance models designed to captivate car enthusiasts.' This CUPRA Ateca, introduced back in 2019, was the first of them. As you might have already noted, this particular model isn't particularly 'unique'; it's basically a top-end sporting version of SEAT's Ateca mid-sized SUV with a different brand badge and something of a premium price. There's plenty of 'sophisticated performance' though. CUPRA Ateca buyers get 4WD, paddleshift DSG auto transmission and in the top model, pretty much the same rip-snorting 2.0-litre TSI petrol turbo engine that's fitted to a VW Golf R, here putting out a potent 300PS.

Driving Experience

In terms of the engineering behind this car, there's nothing we haven't seen before in a Volkswagen Group model, but the CUPRA engineers credit themselves with bringing all the various ingredients together in a form never previously seen in one of the Wolfsburg conglomerate's SUVs. For the top variant, the elements in question include a 300PS 2.0-litre TSI turbo petrol engine borrowed from the VW Golf R, a seven-speed DSG gearbox, a Haldex four-wheel drive system and stiff, strong modular MQB architecture. Dynamic Chassis Control adaptive dampers are also standard-fit and there are six driving settings, including a choice of 'Comfort', 'Sport' or max-attack 'CUPRA' driving modes. CUPRA is also offering two more affordable powerplants, a 1.5-litre TSI 150PS engine; and a 2.0-litre TSI 190PS unit. In all its forms, this car sits 10mm closer to the road than an ordinary Ateca and uses retuned springs and dampers along with big 19-inch wheels, so the ride quality will inevitably be firmer than that of a standard Ateca model but of course body control and corner turn-in will be of a different order too. It's satisfyingly rapid, rest to 62mph occupying 4.9s en route to 152mph flat out. That's if you make full use of the standard launch Control system and select the angriest of the 'drive profile' driving modes - 'CUPRA' - at which point the quad pipe exhaust parps and pops engagingly as you flick through the steering paddles and enjoy quicker downshifts from the DSG gearbox. As mentioned earlier, the 300PS model has CUPRA's '4Drive' technology to help get all that torque to the tarmac, the set-up continually analysing road conditions in real time, including the speed of the car, the speed of each wheel, the steering wheel position, your driving style and the drive mode selected. To control all this, you're going to need a decent set of brakes and, as you'd want, the front and rear discs on the 300PS performance Ateca variant have been appropriately enlarged - to 340 and 310mm respectively.

Design and Build

We like the performance styling; dialled up a bit over an ordinary Ateca, with big 19-inch rims filling the extended arches. But not too 'Max Power'. A restyled rear diffuser has been added to the latest version. Inside, CUPRA Ateca buyers enjoy part-leather sports seats, Alcantara on the doors, textured mouldings and leather on the steering wheel. It's not quite enough to disguise the many cheaper plastic mouldings that betray this car's humbler origins, though the designers have done their best, liberally using high-gloss black trim and chrome embellishment. There's plenty of technical sophistication too, with a now-upgraded 9.2-inch centre-dash display and a 10.25-inch fully-digital instrument cluster. The Ateca is one of the smallest mid-sized SUVs you can buy, so you shouldn't expect too much in terms of rear seat space. Actually, a couple of adults can be accommodated quite comfortably, though there are no seat sliding or seat back-reclining features to make occupants a little more comfortable. Out back, because this is a four-wheel-drive Ateca, it has a slightly shallower boot than some of its range stablemates, but one that's still a reasonable size at 485-litres. The boot is accessed by a standard powered tailgate (one of those you can activate by waving your foot beneath the bumper) and will easily swallow a couple of big cases and a pushchair.

Market and Model

CUPRA Ateca pricing for the top 300PS model starts from just under £43,000 and runs up to around £48,500 across three trim levels - 'VZ1', 'VZ2' and 'VZ3'. Think around double the cost of the humblest, most feebly-powered standard-model Ateca. Which might make you want to consider one of the two more affordable TSI petrol engines, the 150PS 1.5 or the 190PS 2.0-litre. All versions do of course get the expected high levels of infotainment and connectivity, the 8-inch centre-dash touchscreen offering the latest generation of the SEAT 'Full Link' package which includes 'Apple CarPlay' and 'AndroidAuto' smartphone-mirroring. The system will also read out new text, Twitter and Facebook messages and let you dictate a reply. It's even got the capability to let you set up your own screen gestures to shortcut to your most popular commands. Plus there's a range of clever remote features accessible through a downloadable SEAT DriveApp. Other standard kit includes keyless entry and start, a wireless charger, a GSM signal booster for your 'phone, a 360-degree top view camera system, navigation and automated 'park assist' to steer you into space: all this comes as standard. Plus there's a fully digital instrument cluster - the brand calls it a 'Digital Cockpit' - which allows the driver to view all information that might be relevant, from classic analogue dials such as a speedometer and rev counter to full-colour maps and navigation.

Cost of Ownership

For the 300PS model, the CUPRA brand quotes a 31.7mpg combined cycle WLTP-rated economy figure and a 202g/km WLTP-rated CO2 reading, which is reasonable for such a high performance SUV. Residual values are a bit of an unknown. If the CUPRA brand takes off, they could strengthen nicely but for the time being, the market will tend to view this as merely just a very expensive Ateca. So buyers will need to be a bit brave. What else? Well CUPRA products get SEAT's usual three year/60,000 mile warranty. That's unexceptional when rivals like Toyota and Hyundai offer five years of cover as standard and Kia offers up to seven years. However, the CUPRA deal is extendable, so you might be able to negotiate on that. And it includes two years of Europe-wide roadside assistance.

Summary

In theory, the CUPRA Ateca makes sense. Combine the engine, gearbox and drivetrain of an acclaimed hot hatchback (in the top 300PS model's case, the VW Golf R) with the trendy, timely and practical body style of a compact mid-sized SUV. In practice though, you wonder whether all of this has been put together in a special enough way to justify the premium prices being asked here. The Spanish brand says that there's no other marque quite like it in the current market, which is true. But there are plenty of products that are quite similar, all from much better established nameplates. For all of that though, this Iberian contender represents something a bit different in its segment and that's refreshing. CUPRA reckons there's latin spirit in every one. And if you like the thought of that and you're willing to give something new a try, then this Ateca might well be an interesting option.

Body Glass

Rear wash/wipe

Dark tinted rear windows

Front and rear electric windows

Brakes

ABS, Traction control system (TCS), Electronic stability control (ESC) and Electronic differential lock system (XDS)

Hill hold control

Black brake callipers with CUPRA logo

Electric parking brake with auto hold function

Performance brakes with front brembo calipers

Chassis/Suspension

CUPRA sport suspension

Communication

wired and wireless full link smartphone integration

E-call

Driver Aids

CUPRA drive profile - Normal, sport, CUPRA and individual modes and Hydraulic damper control (DCC)

Self parking functionality (includes front and rear parking sensors)

Top view camera

Progressive power assisted steering

Front and rear view camera

Driver Convenience

Wireless phone charger

Electric tailgate with virtual pedal

Driver Information

Digital cockpit

Outside temperature gauge

Trip computer

Driving Mirrors

Electric adjustable/heated/folding door mirrors

Gloss black door mirrors

Door mirrors with welcome CUPRA light silhouette

Entertainment

Steering wheel mounted audio/phone controls

Exterior Body Features

Visible twin black exhaust pipes in both sides

Illuminated aluminium front door sill

Gloss black side mouldings

Gloss black roof rails

Gloss black side window trim

Front grille frame in chrome

Body coloured wheel arch surrounds

Rear spoiler

Rear side wing doors

Body colour bumpers with dark aluminium diffusor

Specific CUPRA design front bumper

Exterior Lights

LED rear tail lights with dynamic indicators

Daytime running lights

Rear fog lights

Full LED headlamps with lens and LED front fog lamps with cornering function

Third brake light

Dynamic headlight range control with self adjusting whilst driving

Heating/Cooling/Ventilation

Dual zone climate control

Interior Features

Storage compartment under driver's seat

CUPRA supersports steering wheel including satellite buttons

Pedal cluster

Cupra steering wheel emblem

Front centre armrest

Storage compartment in roof console for sunglass

12v socket in front

Aluminium pedals

Black roof lining

Heated steering wheel

Leather sport bucket seats

Interior Lights

Multicoloured ambient lighting with LED interior illumination

Packs

Convenience pack - Ateca

Safe and driving pack with High beam control - Ateca

Navigation system plus pack with DAB - Ateca

Interior lighting pack - Ateca

Safety

Tyre pressure warning light

Single tone horn

Manual rear child locks

Attention and drowsiness assist

Tiredness recognition system

Front and rear seatbelt reminder

Tyre pressure monitoring system

3x3 point rear seatbelts

Airbags - Driver and front passenger airbag with deactivation, front side, two curtain and driver's knee airbags

Seats

Front and rear head restraints

Electric driver seat with memory function

Single front passenger seat

Rear armrest and easy back seat release mechanism from boot

Heated front seats

Height adjustable driver and passenger seat with lumbar adjustment

60/40 split folding rear seat

Front seat back storage pockets

3 seat bench in 2nd row

ISOFIX points in outer rear seats with top tether anchorage points

Security

Keyless entry

Locking wheel bolts

Alarm

Wheels - Alloy

19" Copper alloy wheels

Wheels - Spare

Tyre repair kit

Emissions - ICE

HC+NOx: N

WLTP - CO2 (g/km) - Medium: 199

WLTP - CO2 (g/km) - High: 176

WLTP - CO2 (g/km) - Extra High: 204

WLTP - CO2 (g/km) - Comb: 204

WLTP - CO2 (g/km) - Comb - TEH: 216

WLTP - CO2 (g/km) - Comb - TEL: 204

WLTP - CO2 (g/km) - Low: 278

NOx: 0.02

Particles: N

Standard Euro Emissions: EURO 6

Engine and Drive Train

Cylinders - Stroke (mm): 92.8

Gears: 7 SPEED

Transmission: SEMI-AUTO

Compression Ratio: 9.3:1

Cylinders: 4

Cylinder Layout: IN-LINE

Number of Valves: 16

Camshaft: DOHC

Fuel Delivery: TURBO DIRECT INJECTION

CC: 1984

Catalytic Convertor: No

Engine Layout: FRONT TRANSVERSE

Cylinders - Bore (mm): 82.5

Fuel Consumption - ICE

WLTP - FC (l/100km) - Comb - TEH: 9.3

WLTP - FC (l/100km) - High: 7.8

WLTP - MPG - Comb - TEH: 30.4

WLTP - MPG - Comb - TEL: 31.4

WLTP - MPG - Comb: 31.4

WLTP - MPG - Extra High: 31.4

WLTP - MPG - High: 36.2

WLTP - MPG - Medium: 32.5

WLTP - FC (l/100km) - Low: 12.2

WLTP - FC (l/100km) - Medium: 8.7

WLTP - FC (l/100km) - Extra High: 9

WLTP - FC (l/100km) - Comb: 9

EC Directive 1999/100/EC Applies: 0

WLTP - FC (l/100km) - Comb - TEL: 9

WLTP - MPG - Low: 23.2

General

Alternative Fuel Qualifying: 0

Based On ID: N

Special Order: 0

Special Edition: 0

Insurance Group 1 - 50 Effective January 07: 32E

Service Interval Mileage: 18600

Service Interval Frequency - Months: 24

NCAP Adult Occupant Protection %: N

NCAP Child Occupant Protection %: N

NCAP Pedestrian Protection %: N

NCAP Safety Assist %: N

NCAP Overall Rating - Effective February 09: N

Badge Power: 300

Badge Engine CC: 2.0

Vehicle Homologation Class: M1

Coin Series: VZ3

Manufacturers Corrosion Perforation Guarantee - Years: 12

Manufacturers Paintwork Guarantee - Years: 3

Standard manufacturers warranty - Mileage: 90000

Standard manufacturers warranty - Years: 5

Coin Description: TSI

Did at least one aspect of this vehicle's safety give cause for concern?: 0

Performance

Engine Power - BHP: 300

Engine Power - PS: No

Engine Torque - RPM: 2000

Engine Torque - NM: 400

Engine Torque - LBS.FT: 295

Engine Power - RPM: 5300

Engine Power - KW: 221

0 to 60 mph (secs): 0

Engine Torque - MKG: 40.8

0 to 62 mph (secs): 4.9

Top Speed: 155

Test Cycles

Emissions Test Cycle: WLTP

RDE Certification Level: RDE 2

Tyres

Tyre Size Front: 245/40 R19

Alloys?: No

Tyre Size Rear: 245/40 R19

Tyre Size Spare: TYRE REPAIR KIT

Wheel Type: 19" ALLOY

Wheel Style: COPPER

Space Saver?: 0

Vehicle Dimensions

Height: 1599

Height (including roof rails): 1613

Width: 1841

Wheelbase: 2630

Length: 4386

Weight and Capacities

Gross Vehicle Weight: 2130

Minimum Kerbweight: 1553

Fuel Tank Capacity (Litres): 55

Max. Towing Weight - Braked: 2100

Max. Towing Weight - Unbraked: 750

Max. Loading Weight: 577

Luggage Capacity (Seats Up): 485

No. of Seats: 5

Turning Circle - Kerb to Kerb: 10.8

Exterior Body Features

Metallic paint

Panoramic sunroof

Premium metallic paint

Interior Features

Boot divider net

Paint - Metallic

Metallic - Graphite grey

Metallic - Nevada white

Paint - Solid

Solid - Bila white

Paint - Special

Premium metallic - Black magic

Premium metallic - Dark forest

Towing

Towbar pre installation with hook

Towbar pre installation

Trim - Leather

Leather - Black with bucket seats

Leather - Petrol blue with bucket seats