February 2023 Update
Mercedes Benz’s overall February 2023 sales are down by 36.42% compared to this time last year, according to the latest SMMT (Society of Motor Manufacturers and Traders) registration figures, this is within a buoyant market, enjoying a 26.2% February rise in all registrations, the seventh straight month of growth.
Mercedes Sales
The subscription model adopted by Mercedes has seen its total YTD sales fall by 26.36%; the question is how long can this subscription experiment can continue.
“Reparieren Sie es nicht, wenn es nicht kaputt ist!”*
It’s the basics of business, supply and demand; you either reduce the price of the excess product or cut back production. That is why there have always been different sales models within the motor industry to deal with the issues of consistent production. *Don’t fix it if it isn’t broken!
