It’s going to cause a few more people to sit and take notice because Infiniti have unveiled their 2014 model of the Q50.
And it’s designed to catch your attention with a raft of world first technologies created to enhance the driving experience.
The Q50 should also give the Mercedes C-Class and BMW 3 Series a run for their money – even if people don’t realise it is the posh end of the Nissan range.
The new car has ‘Direct Adaptive Steering’ and ‘Active Lane Control’ along with a really smart set of touchscreens to help make connectivity between technologies easier.
Design features include the “double arch” grille, dynamic arch roofline and Crescent-cut C-pillar. The front end is decidedly aggressive, with a sport front fascia offered on the Sport models. The new grille’s three-dimensional, textural quality is provided by elaborate detailing of the waved mesh pattern surface and chrome surround.
The Q50 was unveiled at the Detroit Motor Showw with a very impressive 3.7-litre V6 petrol engine and a petrol/electric hybrid model.
It’s heading to our shores later this year but Infiniti haven’t yet decided on what engines it will come with as they change the spec for each market.
Though expect more news when they show the new car at the Geneva Motor Show in March.
The Japanese carmaker has also adopted a new naming strategy for its cars so from now they will be known as ‘Q’ or ‘QX’.
Anyone interested in buying one will be looking at the £35,000 mark when they become available.
You are likely to see more of these on our roads since the firm recently signed a deal to build its new premium compact model – which will also be designed and engineered in the UK – at Nissan’s plant in Sunderland from 2015.