Oh Lord, Fiat have announced a new addition to its 500 range – the Colour Therapy.
Positioned between the 500 Pop and Lounge specifications, the new range is designed to bring back the spirit of the 1970s with a ‘collection of vibrant colours and retro white detailing’.
I kid you not.
A new marketing campaign announcing the range will celebrate some of the stylish combinations that made the Fiat 500 famous in Italy and around the world during the 1960s and 1970s. Highlighting the car’s history and heritage, a stylish set of posters showing the new retro exterior colours is accompanied by headings such as: ‘Ace’, ‘You Dig?’, and ‘Far Out’, together with the strapline ‘500 in 70s Colours’.
I could think of other phrases from the 70s.
Available in both hatchback and convertible versions, and with 0.9-litre TwinAir and 1.2-litre petrol engines, the cars come in five special paint colours: New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.
The Colour Therapy still gets air conditioning, special paint, white mirror covers, white wheel covers, a ‘poolball’ design gear knob and specific key cover as standard. It costs £800 more than the entry-level Pop, but adds more than £1,000 worth of extra equipment (depending on your point of view).
The Fiat 500 Colour Therapy range starts at £10,760 (OTR) for the 1.2 Colour Therapy, rising to £14,510 (OTR) for the 500C 0.9-litre Colour Therapy TwinAir.