Company car drivers in Wales targeted

Women have now overtaken men when it comes to the value they place on having a company car - according to new research by a high street bank.

The study by the Bank of Scotland reveals that female drivers see a company car as even more important than other benefits such as a pension scheme.

The findings of the research are highlighted in the bank’s respected Drivers’ Report 2007/8 and indicate that women are becoming more independent with a live-now attitude.

Asked to rate the importance of the company car against other business benefits, women put it in joint first place alongside a generous holiday allowance. This outscored a company pension, profit sharing/bonus schemes, flexi-time working and healthcare.

Their male counterparts however put their pension scheme as their most important consideration, with the car second.

But overall, the car is still a key benefit for staff, making it a major factor when it comes to attracting and retaining the right employees.

A spokesman for the bank explained that drivers cite the convenience factor as an important benefit of a company car.