Volvo offers aimed at attracting corporate customers

Volvo hopes to attract more fleet customers with a range of new initiatives including a trim level upgrade offer.

The Swedish manufacturer aims to target smaller fleets with a raft of measures intended to make the brand a more attractive choice.

A key part of the strategy will be a free upgrade to SE trim, with a higher level of standard kit for the same price as an entry-level S.

Volvo UK’s corporate sales and leasing manager, John Wallace, said the upgrade offer was for customers who do not have an end-user agreement with the company.

He went on to say that Volvo was determined to woo more user-choosers with a major test drive programme aimed, in particular, at putting the S80 on the corporate shopping list.

It will use a fleet of 50-plus S80s, out of a total demo fleet of some 180 cars, to target car drivers who would not normally consider a Volvo.

Another new measure is a free servicing plan covering five key models, including the S40 and V50 (the two best-sellers in Volvo’s car range) as well as the C30, C70 and XC90.

This was being brought in as a measure to manage wholelife costs, added Wallace.