Citroën targets fleet market

Citroën is hoping that its new C5 model will offer a credible alternative to established fleet marques.

The French manufacturer believes that C5 is a key fleet vehicle, with business sales expected to make up 70% of all registrations when it is launched in April.

Citroën’s share of the fleet market has increased in recent years, mainly thanks to the C4 Picasso MPV and the company’s head of corporate sales, Ian Hughes, has said the C5 would continue that trend.

He said the company has built a reputation in the marketplace on the back of the C4 Picasso but the C5 is tailored towards the fleet market.

He went on to compare the new C5 with the Xantia - which in its heyday sold 40,000 units, however he was not expecting to sell anywhere near that.

The arrival of the German marques has been very significant, he said, and it is going to go toe-to-toe with them.

The C5 is a very credible vehicle and with this, the C-Crosser SUV and C4 Picasso, it has a strong complement of vehicles in the £18-£20,000 bracket, he added.